Industry Leadership and Strategies
Companies such TUI Group, Thomas Cook Group, Jet2 Holidays, Cox & Kings Ltd, Lindblad Expeditions, Travcoa, Scott Dunn, Abercrombie & Kent Ltd, Micato Safaris, Tauck, Al Tayyar and copyright Travels are well placed in this market’s competition, which is intensely competitive at application scale.
| Application Area | Leading Providers | Provider Strategies |
| Travel and Accommodation | Thomas Cook, TUI | Offering tailor-made travel and accommodation packages for senior citizens, providing special offers and discounts for silver tourists, enhancing access and ease in booking services |
| Health and Wellness Tourism | Healing Hotels of the World, Rancho La Puerta | Focusing on wellness retreats through yoga, meditation, spa, and healthy dining experiences targeting aging consumers, including healthcare services specifically aimed at the needs of senior travellers |
| Cruise Tourism | Carnival Cruise Line, Royal Caribbean | Providing senior-friendly cruise options, taking into account special needs of older tourists, including medical facilities, and adult-only itineraries |
Industry Transitions
Seniors aged 60 and above – known as tourists – are increasingly adopting technology in unprecedented ways nowadays. The rise in smartphone usage and digital devices among this age group has surged significantly leading to a shift, in the industry landscape. Travel and tourism companies catering to this demographic have had to adjust by providing online booking platforms, virtual tours and digital advertising strategies customized to cater to the preferences and requirements of travelers. The rise of technology has changed the market landscape. Is set to influence the trajectory of Silver Tourism moving forward.
Silver Tourism is now closely linked to the idea of health and well being as older individuals look for travel opportunities that enhance their mental health needs – a trend the tourism sector is actively addressing and adapting to.
Access report details here - https://datastringconsulting.com/industry-analysis/silver-tourism-market-research-report
| Segment | Subsegment |
| Age | 65-74 75 and above |
| Income Level | Low Medium High |
| Travel Type | Solo Group |
| Interests & Preferences | Sight-Seeing Adventure & Experiences Wellness-Themed Cultural Exploration |
| Stay Duration | Short-term Long-term |
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DataString Consulting offers a complete range of market research and business intelligence solutions for both B2C and B2B markets all under one roof. We offer bespoke market research projects designed to meet the specific strategic objectives of the business. DataString’s leadership team has more than 30 years of combined experience in Market & business research and strategy advisory across the world. DataString Consulting’s data aggregators and Industry experts monitor high growth segments within more than 15 industries on an ongoing basis.